Tailor your financial stability – Campaign

[print and digital campaign]

Client: Prva Banka Crne Gore

Primary goal:

Differentiate the solution from the existing competitors and thus refresh the return of the Prva Banka to the market, which has maintained low profile over the past years.

Slogan i dizajn:

„Tailor your financial stability“ communicates the creation of long-term plans and therefore long-term relationships with the clients of Prva banka. The tone of communication is direct, confident, personal, giving trust and integrity. The slogan carries a little bit aggressive message, while on the other hand, the visual balances the tone of communication with slightly desaturized, warm and pastel colors.

This solution was made in 2016.

Services:

• Key visual design
• Creative writing, creating slogan for the needs of the campaign
• Creating other print materials

Copyright © 2016 Able & Prva banka